Sampo Bank's operating culture is based on the Benefits for Customers scheme that is a continuation to the From Idea to Action scheme initiated in 2005. The objective is to change our operations towards a more customer-oriented direction and provide customers with better service. We want to offer our customers a stable and long-term customer relationship that provides them with benefits in a new way.
Providing benefits for the customers requires that we know our customers and trust the competence of Sampo Bank's personnel. Substantial attention has been paid to professional competence and customer orientation during the last few years.

The aim is to survey the financial situation and needs together with the customer, after which it is substantially easier to find suitable solutions in a satisfying way. The Personal Financial Plan software has proven to be a very useful tool for finding advantageous solutions for customers in different life situations.
When offering services, we help the customer to understand the benefits and obligations related to different solutions. For example, a housing loan may combine the interests of the bank and the customer for decades. Sampo Bank is responsible for ensuring that its products and services comply with statutory requirements. Danske Bank also puts a lot of effort into promoting the widest possible accessibility of banking services. For example, eBanking has been developed to allow people with mobility impairments to use the services with a keyboard and no mouse, as the latter may require more dexterity.